The days of uncomfortably drying clay face-packs are long gone. Instead, today’s beauty offering boasts an exquisite array of at-home enhancers, from additive-rich sheet marks to LED devices and sumptuous skincare formulas. Meet your beauty superheroes…


Masked Crusaders

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A hydrating mask enriched with vitamin C, formulated to visibly brighten and protect skin.

Brightening treatment mask

The Imprinting Hydrogel Mask is specifically designed to boost the efficacy of BIOEFFECT’s signature ingredient – EGF – from earlier steps in your routine. You may be thinking, “what even is EGF?”. Fair question! It’s a protein that plays a key part in the production of collagen and elastin — we have an abundance of it in our youth and it gradually declines as we mature. So, this mask is armed with ingredients that don’t interfere with growth factor activity, and you can rest assured knowing that the formula is oil, fragrance and alcohol-free.

Hydrogel mask

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The legacy of Dr. Max Huber – an aerospace physicist – La Mer was born of a serendipitous breakthrough; in experiments to restore his own burns from a lab accident, he discovered a fermentation process that unlocked the regenerating potential of sea kelp and other pure ingredients – now known as the Miracle Broth complex – transforming his skin for the better in the process. This pure cotton sheet mask infuses skin with refreshing hydration, comforting on contact for a renewed radiance.

Hydrating facial

Set of five bio-cellulose sheet masks for soothing, hydrating, and protecting from environmental stressors. Features hyaluronic acid, bentonite clay, and red marine algae.

The Face Mask (set of 5)

Modern, succinct, incredibly effective Decree is the brainchild of Dr AJ Sturnham, who was on a mission to decomplicate skin care regimes, deliver on promises and deliver gold-standard luxurious formulations that provide both substanceandstyle. This weekly, SOS biocellulose treatment mask is enriched with skin calming, reparative and brightening ingredients to help repair and restore your skin barrier to its former glory - a must for even the most sensitive of skin types in need of some TLC.

Sos revitalising mask

Enhancing sheet mask

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Calming sheet mask

Transform the complexion with Charlotte Tilbury Instant Magic Facial Dry Sheet Mask, a revolutionary face mask that gets skin red carpet ready in approximately 15 minutes. Inspired by the technological innovations prevalent in Korean beauty, the mask contributes towards a smoother, rejuvenated appearance.

Magic facial dry sheet mask

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Developed by a world-leading expert in stem cell research, Professor Augustinus Bader has spent thirty years unlocking the body’s innate processes to self-heal. The result? Game-changing skin, body and hair care heroes that harness a unique, patented Trigger Factor Complex — TFC8 — to help visibly reduce the signs of ageing and damage caused by environmental stressors, and leave skin looking restored, regenerated and glowing. Cue: The Eye Patches, AKA the new self care treat your peepers have been calling out for. Whether it’s tiredness, fine lines, or dark circles, these brilliant little patches are formulated to address every concern — and give you that twinkle back.

Eye patches

Hydrogel eye patch

A soothing and comforting Lyocell–delivered vitamin infusion using naturally sourced, 100% biodegradable fibers to seamlessly contour the entire 360-eye area.

Lift + repair eye mask set

With a background in medical patch technology, Patchology’s intelligent masks and hydrogels deliver potent ingredients straight to your cells without anything going to waste — giving you maximum effects with minimal effort. Formulated to brighten and soothe the eye contours, the FlashPatch Illuminating Eye Gels give a five-minute flash treatment with instant results. Infused with vitamin C, green tea extract, mulberry extract and pearlescent minerals to fend off dark circles and bring forth brighter eyes. Available as a one-time fling, a casual five-pack or a committed fifteen-pack… what’s not to love?

Flash patch illuminating eye gels

Skin care by the design of three innovative, Icelandic scientists, BIOEFFECT is the result of a decade of research and a bioengineering breakthrough that saw the creation of a plant-based replica of EGF (Epidermal Growth Factor) that's the world's very first, no less! Cheat the look of a great night's sleep with the Imprinting Eye Mask, a cooling and ultra-soothing hydrogel mask that works to rejuvenate the under-eye area.

Eye mask pack

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First flying onto our radar when Kim Kardashian revealed her devotion, the Jet Lag Mask has since earned itself a prime spot in our Hall of Fame. Crafted from nourishing, vegan ingredients, this unbelievable hydrating mask transforms skin, whether you're a time zone-hopping jetsetter or just having a night in. Thanks to a nourishing combination of hyaluronic acid, glycerin, niacinamide, allantoin and panthenol, this soothing formula leaves your complexion uber-dewy, radiant and ready for anything. Give your skin that Friday feeling TGISF!

Jet lag mask

Powered by superfoods and perfected by science, Youth To The People prides itself on carefully crafted formulas made from nutrient-dense ingredients of unparalleled quality. For skin as pillowy as a cloud and twice as dewy, their Superberry Hydrate + Glow Dream Mask is the ultimate moisture boost. What does the clever concoction have to thank for these qualities? It's infused with an impressive cocktail of berries, hyaluronic acid, an ultra-stable form of vitamin C and more...

Hydrate + glow dream mask

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This six time award-winning face mask is clinically proven to hydrate the skin over 12 hours, as well as immediately plump the skin. Olive Oil and Rice Fractions, rich in skin-enhancing nutrients and antioxidants, and Pro-Vitamin B5 help condition and protect. Pistachio, Pumpkin Seed and Avocado Oils replenish the skin's natural moisture barrier for smooth, supple skin. 15ml travel size. Clinically approved for sensitive skin. Suitable for all skin types, especially dry or dehydrated.

Travel-sized Pistachio face mask

Amplify skin hydration with the Fresh Rose Face Mask, a unique gel facemask that gently tones to reveal a smoother, softer complexion beneath with its simple yet powerful formula.

Rose face mask

Facial mask for deeply hydrating, improving elasticity, and enriching the skin’s moisture barrier. Features natural sea buckthorn oil, hyaluronic acid, and Greenlandic Arctic spring water. Features notes of lemon, rose, and Iris flower.

Intense hyaluronic mask

Plump, restore and strengthen skin with Drunk Elephant F-Balm™ Electrolyte Waterfacial Mask, a cooling overnight mask that helps to hydrate parched complexions by improving moisture levels. The mask should be used as the final step of a regular skincare routine.

F-balm electrolyte waterfacial hydrating mask

The undisputed 'Queen of Green', Tata Harper's super-natural skin care has bewitched beauty editors, award panellists (it's scored hordes of coveted 'Best in Beauty' awards) and countless Cult Beauty devotees. The ultimate weapon against dull and dry skin, this gloriously green mask is über-hydrating thanks to over 1,000 sizes of hyaluronic acid to recharge skin, replenish lost moisture and deliver thirst-quenching hydration.

Hydrating floral mask

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World-famous manuka honey with renowned antibacterial properties ensures this luxurious mask infuses the skin with moisture and tends promptly to unwanted blemishes.

Aura honey mask

Reduce the appearance of fine lines and wrinkles with Dr.Jart+ Cryo Rubber with Moisturising Hyaluronic Acid. This single-use mask, infused with algae extract and an ampoule of moisturising hyaluronic acid, work together to leave skin looking more radiant, softer and healthier.

Cryo rubber with moisturizing hyaluronic acid

Celebrity facialist Shani Darden is responsible for maintaining the radiant complexions of Emily Ratajkowski, Rosie Huntington-Whiteley, Jessica Alba and Chrissy Teigen (to name but a few) — so you know your skin is going to be in the very best hands. Bottling years of clinical expertise in her A-list approved line up, her formulas allow you to recreate the spectacular results at home. Case in point: the Signature Nourishing Facial Mask. It’s inspired by Shani’s hand-whipped, post-treatment formula, used in her in-person facials, to soothe and calm even the most stressed-out skin. Where do we sign up?

Nourishing facial mask

An intensive hydrating treatment for normal to dry skin, Aesop's Blue Chamomile Facial Hydrating Masque contains a light, soothing blend of skin-nurturing botanicals for perfectly replenished moisture and restored balance.

Facial hydrating masque

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Purify and exfoliate skin with Soho Skin Detox Mask, a face mask that works to balance and decongest problematic skin. With a non-drying formula, this clay mask works to leave skin looking clearer, smoother and brighter.

Detox mask

Formulated by globally renowned Harley Street cosmetic surgeon, Dr. Yannis Alexandrides, 111SKIN has quickly become the go-to for skin-savvy celebrities (we're talking everyone from Priyanka Chopra to Margot Robbie), beauty editors and skin care obsessives alike. Understanding the need for prevention - not just intervention, 111SKIN combines Dr. Yannis' clinical expertise with innovative to create mind-blowing formulas that grant unbelievable results. Using both physical and chemical exfoliation to diminish the look of pores, pigmentation, dullness and even blemishes, the Rose Quartz Exfoliating Mask (75ml) sloughs away dead skin to reveal the luminous complexion beneath.

Rose quartz exfoliating mask

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As the name suggests, Agent Nateur's 'holi(bright)' mask will leave your complexion radiant, refreshed and glowing. A blend of Aloe Vera and Hyaluronic Acid boost hydration levels, while Silk Peptides and Vitamin C effectively brighten while protecting against environmental stressors. Founder Jena Covello likes applying it as an overnight treatment before a big event.

Resurface glass face mask

A brand that is built around game-changing skin saviours, Versed boasts a host of results-driven hero ingredients as well as championing a loyal and well-informed beauty regime. A fan favourite, this skin care line is vegan, cruelty-free and clean while advocating for each Holy Grail product to be as safe as they are effective. Shelfie-worthy, no-fuss, low-waste packaging and now exclusively available at Cult Beauty – Versed is ready to help you seriously step up your 2020 skin care regime.

Brightening tightening mask

Blurring the lines between skin and self care, OLE HENRIKSEN's eponymous brand pairs exfoliation and replenishment with Scandinavian wellness for radiant results. Blending active complexes, naturally derived botanicals and essential fatty acids, expect a line up of spa-worthy essentials that calm and smooth your complexion without stripping its natural oils. Here to elevate your bedtime routine, the Dewtopia 25% Acid Flash Facial Mask works wonders to transform dull and lacklustre skin. If you're seeking a healthy, youthful-looking glow (and compliments to go with it), this potent formula is your golden ticket.

Acid flash facial mask

Masque Vivant is a face mask from French clinical skincare brand, Biologique Recherche – suitable for all skin types.

Masque vivant

Revitalise skin with the Drunk Elephant Bouncy Bright Facial radiance-boosting mask. It delivers a supercharged shot of azelaic and salicylic acid deep into skin to clarify uneven tone, fade spots and reduce the look of redness to reveal a brighter, more even complexion.

Bouncy brightfacial

Take time to pause and supercharge your skin with AUTEUR's 'Definitive Optimising Mask'. The formula is refined with peptides, pinpointing cells that need the skincare brand's restorative impact - X50® Skin Barrier Peptide regenerates keratinocytes and improves barrier function, while the X50® Myocept Peptide targets fine lines and wrinkles. Phytic, Glycolic and Lactic acids gently exfoliate and increase cell turnover, leaving skin feeling brighter and better.

Definitive optimising mask

Deeply-hydrate your skin with the Grown Alchemist Deep Cleansing Facial Masque. The sumptuous facial mask works to detoxify your complexion, making it ideal for people prone to breakouts and blemishes.

Deep cleansing facial masque

'This acid peel treatment helps to even out my pigmentation and smooth away fine lines. It reveals my best, baby-soft skin every time I use it. I love that the powerful acids in the Radiance Reveal Mask are supported with calming ingredients in a fragrance free, plant-based formulation.' Arabella Preston, Votary Co-founder. How to use: Smooth onto face and neck, taking care to avoid the eye area. Leave on for 5-15 minutes then remove with a damp face cloth. Use twice a week, or as needed. Some tingling may be experienced and is normal. Discontinue use if irritation occurs. Powered by Natural Plant Oils and Extracts. Vegan. Cruelty Free. 50ml - 1.7 fl oz.

Radiance reveal mask

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Put extra thirsty skin to bed. This ultra-moisturizing sleeping mask instantly floods skin with moisture & keeps skin soft, smooth & happily hydrated for 72 hours.

Overnight hydrating mask

Wake up to your dreamiest skin ever with this luxurious sleeping cream. Perfect for all skin types, this balancing Prebiotic gel-cream works through the night to drench dull-looking skin in a cocoon of nourishing hydration. The indulgent formula is infused with Camu Camu, a well-known source of Vitamin C, and Cocoa Butter which contains Omega 6 & 9 Fatty Acids, known to provide skin with essential moisture. Considered a rich source of fibre, vitamins and minerals, this silky cream also contains Banana Flower Extract, offering hydrating and Prebiotic properties. Light enough for daily use yet decadent enough to feel like a treat, this bedtime beauty minimises the visible signs of fatigue and helps improve the appearance of skin tone. The complexion is left looking radiant and replenished with moisture.

Superfood midnight facial

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Meet the next wave in cosmetic science: anti-inflammatory skincare. Ongoing low-grade inflammation is a key factor in skin surface decline and loss of structural resilience. sans [ceuticals] Superdose Sleep Infusion Masque is formulated with a synergistic blend of native New Zealand actives and 5% vitamin B5, clinically proven to soothe inflammation, boost hydration and repair environmental damage at a cellular level.

Sleep infusion masque

Get soft, glowing skin with Dr.Jart+ Cicapair Tiger Grass Sleepair Intensive Mask, a mask that blends soothing moisture into the skin as the user sleeps. This mask helps to soothe and calm irritation while also improving the skin's texture to leave the skin looking healthier.

Cicapair tiger grass sleepair intensive mask

Immediately recognisable from the chicest #shelfies and most discerning skin care edits, VOTARY was born to be a Cult classic. Created by British make up artist Arabella Preston, the brand’s luxurious line harnesses the power of premium plant oils, which deliver incredibly soothing, age-defying benefits without sitting on the surface of your skin (as creams and man-made mineral oils can). Clean as well as green, VOTARY is sustainably packaged and the formulations are blended (by Arabella personally) in the UK. For a guilt-free glow – and a perfect base for make up – look no further. A decadent, creamy formula that actively combats fine lines, irritation, dull skin and dry areas, the youth-defying Intense Overnight Mask provides a one-way ticket to healthy, glowing skin.

Intense overnight mask

Replenish the skin’s hydration levels with this Intense Overnight Sleeping Cream from NATURIUM. Nutrient-rich ingredients and lipids target depleted moisture levels to revive and nourish the skin during sleep.

Overnight sleeping cream mask

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Dreamt up by London's premier Oculoplastic Surgeon and Facial Aesthetics Doctor, Dr. Maryam Zamani, MZ Skin is science backed and performance driven. Packed with innovative formulas that fuse intelligent ingredients (we're talking ovine placenta, stem cells, and hyaluronic acid), the brand's skin care selection includes everything from cleanse and clarifying treatments to glow-giving ampoules and boosters. What's more, MZ Skin is not only cruelty-free, but avoids the use of skin-damaging preservatives, too.

Replenish and restore placenta stem cell night recovery mask

Make the most of bedtime and beautify the skin with the Fresh Black Tea Firming Overnight Mask, part of the brand’s botanically-enriched skincare range.

Black tea overnight mask

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You've more than likely already discovered the pore-smoothing prowess of the POREfessional priming collection from Benefit's flawless ranks. Well, now it's time to meet the latest addition to this clarifying and perfecting family... the POREfessional skin care collection has officially landed. Heading straight into our next beauty-filled haul is The All-In-One Face Mask Wand, a double-ended tool that makes light work of your at-home masking rituals.

Face mask wand

Skin LED light therapy face mask

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Same Forever Eye Mask, now with a new and improved tin. The last eye mask you'll ever need. Why? It lasts well beyond one use*. We all deserve deliverance from the plight of discarding sheet masks after every use. These masks allow you to treat yourself daily without accumulating unnecessary waste. Full sustainability analysis by Bluebird can be found here.

Forever eye mask

Taking facial fitness to another level by creating cutting edge tools and skin care, Facegym's mission is to tone the 40+ muscles that can instantly lift, tone and brighten the face. The MVP of facial workouts, this is your own little 'personal trainer in a bottle'. Sculpt and define your complexion with the latest in EMS technology that brings about intense muscle contraction and stimulates muscle fibres for a deep facial workout... all while lying down (we're sold!).

Rejuvenating electrical muscle stimulation mask

Mess-free masking Duo for mask Prep, application & removal Flexible silicone applicator for mask with flat edges to thin, build layers or remove mask Soft cotton steam cloth rejuvenates the skin. Can be used as a steam cloth with warm or hot water prior to masking or to remove mask residue Suitable for use with liquid masks or exfoliators This duo will leave your face silky smooth and open the pores for reduced breakouts

Masking applicator and steam cloth duo

Dreamt up by London's premier Oculoplastic Surgeon and Facial Aesthetics Doctor, Dr. Maryam Zamani, MZ Skin is science backed and performance driven. Packed with innovative formulas that fuse intelligent ingredients (we're talking ovine placenta, stem cells and hyaluronic acid), the brand's skin care selection includes everything from cleanse and clarifying treatments to LED face masks. For those looking to supercharge their eye care routine, the new Lightmax Minipro Eyeconic LED is a must-try for reducing dark circles and puffiness.

Lightmax Minipro LED eye patches

Made of soft silicone, smooth touch feeling, comfortable for your facial skin and won't hurt your skin.