The Denim Directory
Upscale Indigo
A logo here, a house motif there… designer denim is firmly ensconced in the luxury wardrobe. Elegantly executed cuts in a palette of inky blues deliver a chic spin on casual, while cult accessories from bold-face brands reinforce the premium sensibility.
Preppy Polish
Straight-leg jeans are a style staple – and rightly so. Magically leg-lengthening, they flatter every age and figure. Add a Breton top, baseball boots and a beanie, and you have the four corners of the polished weekend wardrobe.
Beach Blues
The kaftan has become fashion’s sunshine go-to, and now, with denim dresses filling the spring collections, it’s no surprise to find the two trends combined in one perfectly pared-back piece. Classic accessories nail the chic-simple sensibility.
New Noughties
Y2K is the retro reference for cutting-edge denim designs – think stone-washed finishes, boxy jackets and low-rise jeans with distressed details. Statement denim demands centre stage, so a plain white tee and black boots are all the additions you need.
