   This style bible is a chic and sexy look at the myriad possibilities of blue jeans, the classic and ever-evolving fashion essential. Blue jeans are an iconic part of American culture. And, like the American dream, denim is constantly reinventing itself.   A Denim Story   showcases timeless images of blue jean style. Featuring such icons as Marilyn Monroe, Patti Smith, Jane Birkin, and Kate Moss, as well as dreamy inspiration boards from the authors' own work, this volume is full of ideas and inspirations. A pair of jeans always makes a statement, whether they are tight and purposeful or loose and frayed. Blue jeans can embody dreamy, girlish innocence or the best of boyishness, as when worn two sizes too big, low on the hips, and rolled up at the ankle.   A Denim Story   takes us on a journey through the most stylish looks of Americana culture, from the cutoffs and rolled-up cuffs of carefree summertime days to the simple ruggedness of overalls in the countryside, and from the rebelliously ripped jeans of rock 'n' roll to that beloved pair of faded and patched blue jeans we will never throw away. Denim is the material of independence and self-expression, timelessly cool, boasting an authenticity and function that transcend trends and is always sexy. Exquisitely curated by Current, Elliott, and Walsh,   A Denim Story   is a visual love song to blue jeans, sure to seduce everyone who picks it up.  

A Denim Story

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  Denim trainers. Chunky sole. Lace-up fastening.  

Blue denim trainers

 
 
 
 Textured 
 
 
   
 Made from cotton 
 
 
   
 Crew neck 
 
 
   
 Sleeveless 
 
 
   
 At least 50% of recycled cotton. This fibre is produced from cotton waste, mainly from other garments. Recycling helps to reduce the consumption of virgin raw materials. 
 
 

Navy striped cotton blend t-shirt

 Nike's 'One Luxe' leggings are designed for even the most intense workouts, whether you're lifting weights at the gym or going hard at CrossFit. Designed with a high-rise waistband that won't budge or dig in, this black pair is made from stretch fabric engineered with the label's sweat-wicking Dri-FIT technology. They're sleek enough to wear with a T-shirt when you're running errands at the weekend, too. 

Black stretch leggings

 Made for a loose fit, this dark blue denim overshirt from Wardobe.Nyc has been designed exclusively for Mytheresa. Complete with a pointed collar, the button-down style features contrast stitching and large patch pockets. Pair it with the matching jeans for a super clean look. 

Navy denim overshirt

 
 
 
 
 
   
 
 
 
 
  CLOUD is cut in a non-stretch denim and features a low rise waist, relaxed fit and loose legs. Zip fly.  
   
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White low loose jeans

 
 
 
 
 
  Update your denim collection with this cotton-rich midi skirt. The classic five-pocket design has a flattering high waist with a button-and-zip fastening. A touch of stretch in the fabric and a split opening at the front ensure easy movement. M&amp;S Collection: easy-to-wear wardrobe staples that combine classic and contemporary styles.  
 
   
 
 
 
   
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Blue denim split front midi skirt

 
 
 
 
 
  Staying true to the classic, retro silhouette from when it was first introduced in the 80s, the Club C is a firm favourite. This iteration sees a smooth white leather upper, signature Reebok branding, and green accents.  
 
   
 
 
 
   
   
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White and green leather sneakers

 
 
 
 
 
  Our 90's inspired denim style, sits lower at the waist with lean, straight legs.    These jeans are created with lower-impact techniques and 20% recycled cotton to reduce waste, water and energy use.  
 
   
 
 
 
   
   
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Blue low-rise straight jeans

 
 
 
 
 
  Denim shorts are just as much of a wardrobe staple as your favorite blue jeans. MOTHER's 'The Patch Rambler' pair is cut for a slightly loose fit with rolled hems. They sit high on the waist, so you could tuck a tank or top in.  
 
   
 
 
 
   
   
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Blue The Patch Rambler denim shorts

 
 
 
 
 
  Reformation's 'Tazz' skirt is washed and faded for a love-worn vintage feel. Cut from denim that's spun using a blend of regenerative and recycled cotton fibers, it has a split at the front and a godet insert at the back to create movement. We love that it can be worn casually with a tank top or dressed up with a blouse and heels.  
 
   
 
 
 
   
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Blue panelled denim midi skirt

 
 
 
 
 
 Denim trench coat with double-breasted buttoning and adjustable belt. Hook-and-eye closure at collar. Pockets at side seams. Vent at the back. Unlined. 
 
  
 
 
 
   
   
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Blue denim trench coat

 
 
 
  In 24ct gold plate these sculptural dome earrings will be your jewellery box favourite this season. Lift any daytime casual look or add as the finishing touch to your evening ensemble, these earrings go with everything.  
 
 
   
   
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Gold chunky dome hoop earrings

 
 
 
  High-heel sandals in denim fabric. Wide strap on the front. Square toe.  
 
 
   
   
   
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Blue denim high-heeled sandals

 
 
 
 
 The Denim Manual   is one of the world’s most comprehensive denim books covering every aspect of denim, including history, fabrics, designs, washing and care.  The book also introduces technical processes and terminology unique to the denim industry with insider tips. It is accompanied by over 700 illustrations and photos, presenting information in an easy-to-read visual format. This book will walk you through a journey of denim in a 360 perspective. 
 
 
 
   
   
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The Denim Manual: A Complete Visual Guide for the Denim Industry

  Minimal hardware on a new streamlined silhouette, now in striped woven raffia trimmed in leather. Designed to hold the essentials, our Mini Perry Tote Bag has a center compartment and a removable crossbody strap. 

Raffia stripe tote bag

  Valentino Garavani's Rockstud wedges are made from rope-braided satin in rust, pink, purple and green, with smooth leather footbeds and braided jute platforms. 

Braided-satin platform wedges

 Meet the Axelle bag from A.P.C., made from sturdy Japanese denim, and trimmed with smooth tan leather for extra durability. The design features complimentary exposed tan stitching, as well as the brand's logo on the front, printed in white. 
  

Blue logo leather-trimmed tote bag

  Max Mara’s refined aesthetic informs this khaki-brown dress, cut from crisp cotton poplin and defined by a point collar and a belted waist that falls into a flared skirt. 

Brown shirt dress

 SLVRLAKE's jeans are handmade in Los Angeles - the brand uses only the highest-quality fabrics for its pieces to ensure they last. This 'Koko' pair is cut from white denim with a high-rise waist and relaxed straight legs. It'll look great with all your favorite footwear. 

White high-rise straight-leg jeans

  An iconic shape that appeared in the 1960s, Gucci’s red and green Jackie 1961 shoulder bag is woven from raffia and spotlights the signature piston. 

Raffia shoulder bag

  Alaïa elevates laid-back workwear with this shirt bodysuit. It's made from ombré-faded cotton denim with supportive jersey briefs. 

Blue denim shirt bodysuit

Pink maxi dress with neckline detail

  ’s Italian-made white leather trainers are traced with padded suede accents inspired by the label’s clean-lined logo. 

White monogram leather and suede trainers

 GOLDSIGN's jeans are produced in small batches to ensure quality, so you'll be able to wear them on repeat for years to come. This 'Idris' pair is made from blue denim that's faded around the seams and has a high-rise waist and tapered legs. Wear yours with knitwear or tailoring. 

Blue high-rise tapered organic jeans

  The Geranium Outdoor Candle has a high-intensity fragrance with a floral scent that evokes the fresh aroma of the vibrantly coloured, flowering plant, known for its mosquito-repelling properties. It reveals rose notes once lit. 

Geranium scented outdoor candle

  See By Chloé has such a skill in taking even the simplest basics and diffusing them with a Parisian spirit. Designed for a slightly loose fit, this denim jacket has copper buttons and tabs at the waistband to add to the utilitarian feel and is detailed with tiny logos. 

Blue denim jacket

  Bringing a summery vibe to your wardrobe, this pair of strappy sandals from Boden is made with supple leather for a luxurious feel. 

White strappy sandals

 Loewe's skirt has been designed in collaboration with Paula's Ibiza - it sets the tone for a relaxed summer. Cut from denim, the mini style is fitted with in-built shorts for coverage and subtly accented with silver-tone 'Anagram' logos. 

Blue embellished denim skirt

 
 
 • Teen Intrecciato denim clutch  • Single compartment  • Magnetic frame closure 
 
 
 Material: 100% Cotton 
 
 
 
 
 • Lining: Denim  • Colour: Indigo 

Indigo denim Intrecciato clutch

   This shirt with clean lines and an oversized fit is made of denim treated for a vintage effect that gives it retro charm. The sleek design with collar and front button closure is decorated with Prada's emblematic enameled metal triangle logo.   

Blue oversized paid denim shirt

  Bucket hat in cotton twill with a wide brim that has a frayed edge. Long straps at the sides, that thread through the brim to be tied or left in a casual style. Brim width 11 cm. 

Chin-strap bucket hat

   The COS design team have tapped into the denim skirt trend that's key for the upcoming season. It's shaped for an A-line silhouette and crafted from pure organic cotton in a fresh optic-white wash. Wear it with a tank top and sandals or dress it up with heeled mules.   

White A-line denim midi skirt

D  r. Sturm’s LAUNDRY DETERGENT is an ecological, plant-based formulation that effectively clean clothes and protects sensitive skin. 

Laundry Detergent

   A brand that needs no introduction, NARS is a definitive cult classic, remaining at the forefront of the beauty world and quickly gaining a permanent place in the hearts (and make up bags!) of all who try it.Available in 60 all-new versatile shades, NARS' brand new Lipstick comes in three matte, satin and sheer finishes while delivering instant colour vibrancy while the blend of moringa and passion fruit seed oils instantly hydrates and conditions for a lightweight finish.   

Sensual Satins lipstick (various colours)

   When investing in a new bag, you should be looking for a style that works hard - spacious enough for the essentials and easy to team with multiple outfits, for various occasions. Fitting the bill, Loewe's iconic 'Hammock' design is updated in a slouchier silhouette. Carry it over the shoulder, cross-body or as a wristlet.   

Black mini leather shoulder bag

   Saint Laurent's round-frame sunglasses are made in Italy from sleek black acetate and structured with a slender aviator top bar for a retro touch.   

Black aviator acetate sunglasses

    This jacket honors a traditional Alaïa silhouette – the bolero. Impeccably cut from cotton denim with a vintage finish, it has a carry-over shape with a single-button closure and cropped length.   

Blue cropped denim jacket

   Khaite's 'Charlene' skirt is so easy to dress up or down - style yours with knee boots or sneakers depending on your mood. It's made from denim in a faded, light-blue wash called 'Bryce' and has a front split.   

Blue denim skirt

    A classic long-sleeved T-shirt in soft single jersey with ribbed binding around the crew neck and two-needle topstitch details.    
   
   

White long-sleeved t-shirt

    This bucket hat, an iconic accessory of Prada collections, is made of Re-Nylon: regenerated nylon yarn (ECONYL®)produced from recycled, purified plastic trash collected in the ocean, fishing nets and textile waste fibers.   
   
   

Black re-nylon bucket hat

   The silhouette of this pinafore dress takes inspiration from '60s styles. Crafted from organic cotton-blend denim, it's cut to a mini length and has a tailoring-inspired welt pocket at the chest. Frame the square neckline with one of our chain necklaces.   
   
   

Blue square-neck denim midi dress

  Inspired by influential eyewear icons, including Adriano Celentano, Marcello Mastroianni and Sophia Loren, the tortoiseshell-frame Atlanta sunglasses feature gradient lenses and an amber-laminated finish.  
   
   

Amber tortoiseshell-frame sunglasses

  The soft, curved edges of Gucci's Italian-crafted tan leather Aphrodite shoulder bag are an artful nod to sculptural silhouettes popular in the early 1990s.  
   
   

Tan small grained-leather shoulder bag

 The best-ever gets a seasonal makeover with premium canvas in archival colour. 

Beige canvas high-top sneakers

 R13's 'Crossover' shorts are named after their asymmetric high-rise waist. Cut from light-blue denim, they're faded throughout and have frayed hems for a lived-in look. Showcase their bold details by pairing them with a tucked-in top. 

Blue crossover asymmetric distressed denim shorts

 
 Made in hollowed 14k solid gold, the alloy that gives our pieces its beautiful, subtle hue. 
 Hoop diameter: 52 mm. 
 Thickness: 2 mm. 
 

Gold oversized thin hoops

 Keep your essentials close with the Le Bisou Gros Grain buckled crossbody bag from Jacquemus. The design is made from raw denim and features an adjustable grosgrain strap and silver metal logo hardware. 

Blue denim crossbody bag

  Loose-fit T-shirt in soft cotton jersey with a rib-trimmed neckline, dropped shoulders and extra-wide, elbow-length sleeves. 

White cotton t-shirt

 BASEBALL CAP WITH TRIOMPHE PATCH IN DENIM UNION WASH. 

Blue denim Triomphe-patch cap

 Raey's white cotton-blend socks are made with a black 'Good Luck, have the best day' slogan. 

White cotton-blend socks

 Push the boundaries of throwback style. These adidas OZWEEGO shoes mutate '90s DNA into something entirely new. Show off the high-volume, sculpted shape of this pair with shorts or cropped pants. Extra cushioning keeps you comfortable from dawn to dusk (or beyond). 